Bachelor of Business Administration(BBA)
The Bachelor of Business Administration(BBA) programme aims at developing well-rounded students who are schooled in a diverse range of subject areas. Students will master the fundamentals of business management and leadership, and in the process, gain insights into the major areas of global business. Students choose a business major from a choice of seven business specialisations (corporate communication, finance, strategic management, marketing, operations management, organisational behaviour & human resources and quantitative finance). Concentrations within the finance major (wealth management concentration, international trading concentration, investment banking concentration, financial risk analysis concentration) and management major (entrepreneurship concentration) enhance students’ competitive edge in the job market.